Rotary International – District 9220 approached us to boost their image in the region – Indian Ocean. The social media marketing exceeded their expectations, generating over 500 leads over the two months of campaign.
Rotary International – District 9220 is the Indian Ocean region arm of Rotary International, with the following countries: Mauritius, Madagascar, Réunion, Seychelles, Mayotte, Comores and Djibouti. The objective of the campaign was to reach out to people between 28 and 50, who can join the various Rotary clubs in the region
Of the maximum audience of 440,000 people aged from 28 to 50, over 390,000 (nearly 90%) had seen the advert in 2 months. 36,700+ have clicked, and they land on the landing page below (with video). 500+ filled in the first form (which only asks for email, name and country). Those who fill the first form are brought to another form, to qualify them. Here they are asked their profession, age range, phone and region in their country. 300+ of them filled this step 2.
We did not expect such a high response for a club which has grown a reputation of the being elitist and closed (which is not true). Even the customer was surprised.
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