CAUSTAT is one of the oldest handmade suit makers in Mauritius, being present in Curepipe for over 75 years. However, few people know about them. Loyal recurrent customers and diversification has enabled them to survive all these years. Caustat required a rebranding to show their strength and that’s what we did.
The proposed CAUSTAT brand instantly communicates what the product is. The slogan clearly tells customers why they should buy it. The shape characterises the audience: bold, classy, strong image. The adopted new CAUSTAT logo adds a few curves, to reflect their increasing female customer base in Mauritius and to tourists.